SEO nowadays is a lot harder with all the “restrictions” imposed on us by Google.To apply white hat search engine optimization strategies, we need to utilize direct outreach to connect and build relationships with other people.The problem is, everybody is doing it and more often than not, people that receive emails based on a template find it really annoying hence affecting your response rate and lowering your efficiency which will just cripple your digital marketing plan.Thankfully though, stal
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Search engine optimization has been around for a long time now. There are thousands of guides and outdated content for doing SEO by now, so it’s only natural for newbies to get lost and make bad decisions with all the information thrown at them.They end up getting penalized which will start another chain of “SEO is dead” or “SEO sucks because all they do is spam. I tried it, it killed my site.” or other similar rants which only ends up hurting the perception of the industry and the actual practi
Originally posted on HBR Blog Network - Harvard Business Review:
We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.
Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate. For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment.
The phenomenon of content marketing and brand publishing has unfolded rapidly because it responds to consumer preference. According to the Content Marketing Institute, 70% of people would…
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